The French days are back, the days of promotions launched by French brands similar to American Black Friday: start on Friday September 23, 2022 and end on Monday September 26, 2022. A release that will take place in a specific context: between inflation and fears of winter bills, will the French be there?
French Days: Promotions, but not discounts
If French days are introduced as days of major promotions, consumers should keep in mind that these are not sales. However, this has a direct impact on the price cuts that traders can give.
In fact, only during sales, which are scheduled by the government and which will hold its next edition, Winter Sales, in January 2022 for a period of four weeks, are traders entitled to sell at a loss. During French days, they can only reduce their margins: it is the law.
So the French may be disappointed with the prices offered despite the promotions. especially that Families, at the moment, tend to save
A tendency to save among the French in anticipation of winter
Evidence of this trend toward savings: the historical collection of more than €5.2 billion for tax-exempt savings accounts in August 2022. Faced with a record-breaking price increase, inflation of 5.9% in August 2022 according to INSEE over one year, the French have set aside. Because the last months of 2022 and, above all, the first months of 2023 promise to be difficult.
Back-to-school expenses and tax deadlines have doubled since the beginning of September 2022 and will run through November 2022. Then it’s time for Christmas and holiday gifts, which are also sources of extraordinary expenses. Added to this are record increases in food, services and fuel…
And that’s not all. There is also fear on the energy bill front: The government has announced a tariff shield for 2023, but with a 15% increase in tariffs for gas and electricity, An increase which, moreover, has not been confirmed as the only one for 2023. So it could be followed by others.
There are a lot of factors that could play against France Days, while families are somewhat worried about whether they will be able to deal with the restrictive expenses that await them which are increasing sharply…