Avril Supermarket: A recipe for success that goes beyond organic

April is the month of renewal, hope and the promise of better days. A well-chosen name for a fast-growing supermarket chain, which was founded in Quebec twenty-five years ago on the principle of general well-being and a healthy lifestyle.

Shopping at the Avril supermarket is an experience in itself. Zen atmosphere, elegant design, abundant windows, soothing tones, spacious and airy corridors, elegant presentations: everything is well thought out and well thought out for a taste of the present moment. A rare phenomenon in the world of eating! The independent chain has built its enviable reputation on its natural, local and eco-friendly products, a wide selection of 100% organic fruits and vegetables, allergen-free and gluten-free foods and everything you can imagine to fill the pantry. – Eat healthy food. But the suggestion does not stop there, because Avril stores are real “one-stop” destinations for those looking for a healthy lifestyle.
To discover: the house’s own brands dedicated to spices and cooking essentials – one branch even grows its own little greens! -, ready-to-eat, plus a fine selection of carefully selected wines. The gourmet display is completed by the bistro area for on-the-go dining or ready-made meals. In addition, there are sections dedicated to nutritional supplements, skin care, cosmetics, and household products, as well as a children’s area and a bookstore.
To complete this comprehensive offering, specially trained natural health products and cosmetics consultants are on site to answer customers’ questions and needs.

inspiring path
The history of Avril Supermarkets began in 1995 when Sylvie Senai and Roland Tangway, a married couple in life and work, bought a small natural products store of barely 1,000 square feet in Granby, with the goal of offering healthy, organic products to those who, like them, care about their health and the health of the planet. . The concept, quite marginal at the time, was a huge success: the business expanded and quickly struggled to meet the demand of a growing customer.
In 2007, the duo took the next step with an ambitious expansion plan. The name Spring has been found, the small buildings of beginnings give way to the upscale healthy supermarkets that dot all over Quebec, and the concept of a mixed space that combines traditional groceries, delicatessen, a pharmacy and a restaurant was launched. Today, the company, with nearly 900 employees, has ten subsidiaries in Granby, Brossard, Longueuil, Magog, Sherbrooke, Quebec, Levis, Laval and, more recently, in Saint-Bruno and Montreal. And it’s not over yet: Well launched on the track to success, Avril plans to open several new department stores in the coming years.

The democratization of organic food
One of the goals the entrepreneurs have set themselves from the beginning is to offer as natural, organic and local products as possible at a good price, to ensure that healthy food is available to the entire population, not reserved for a particular elite. To do this, they built a 120,000-square-foot distribution center in Granby, which includes a central kitchen. Just look at the transaction site and flyer (because there is one!) to see that the quality-price ratio in Avril supermarkets compares favorably with other large surfaces.


Where can you find organic foods, ready-to-eat vitamins, supplements, cosmetics, and a range of natural products?
Avril health supermarkets are true “one-stop” destinations for those looking for a healthy lifestyle.

People-centered strategy

For Sylvie Sinai, the success of Avril stores depends not only on a good business strategy, an outstanding concept and on products that offer excellent value for money, but above all on the human factor, as evidenced by the company’s attention to award-winning customer service. “Above all, there is a relationship with my husband from the beginning. Another key factor was to surround ourselves well and be able to count on an exceptional team. With them we built stores in our image, which fortunately appeals to consumers. For Roland Tanguyi, it is a real dream It became a reality.” “When we look back, we can see that we have been incredibly fortunate to receive support during this development and we are grateful for that. »
A fascinating adventure, centered around authentic values ​​and a philanthropic mission, which is just beginning for this visionary couple.

Simplify your life without compromising

A commitment to sustainable development

Our mission is to bring the people of Quebec closer to a healthier lifestyle by making natural and organic products available.

This content has been produced by Le Devoir’s Special Publications team in collaboration with the advertiser. The editorial team at Le Devoir had no role in the production of this content.

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