In NFT.London, the ecosystem is looking for a recipe to seduce the common people


Established in 2019, the NFT.NYC Annual Conference comes to London on 3-4 October. An opportunity to discover tomorrow’s innovations related to NFTs and DAOs.

In Historic Westminster, in the six-story enclosure of the Queen Elizabeth II Centre, Web3 specialists have scheduled a date from Thursday 3 October for NFT London, the first European pop-up in NFT history. NYC, an annual event in New York dedicated entirely to NFTs and their applications.

Despite the busy weekend of the Web Summit in Lisbon (which continues to be a priority by the most famous companies in the sector), more than 600 speakers followed each other for two days in front of an audience of 2,500 people. The event consists of a series of very brief, ten to twenty-five minute round tables, led by entrepreneurs, representatives, and observers of the Web3 ecosystem; An effective format for flying over the many use cases of NFTs, but unfortunately less than that for getting deeper into the topics, especially since the software offers three to four conferences simultaneously and thus forces options.

“No revolution among Web3 games yet”

As CTO and co-founder of Immutable, Layer 2 of Ethereum and the main sponsor of the event, Alex Connolly took home the lion’s share with three presentations. This secondary network’s ambition is to become a major player in video games, as demonstrated recently by its partnership and technical support with GameStop to develop a dedicated gaming platform.

Network X Stationary booth at the Queen Elizabeth II Centre. © Jeremy Le Biscont

During his first keynote address, he detailed the systemic challenges and obstacles to incorporating Web3 concepts within games, particularly technological frictions such as the need for a user wallet or the ability of networks to support thousands of connections. We haven’t seen “a revolution between Web3 games yet,” he says, as he discusses first-generation (Cryptokitties) and second-generation (Axie Infinity, Gods Unchained) games, prior to the introduction of the Illuvium, Guild of Guardians and Midnight Society, presumably to embody a third-generation capable of Attracting the interest of a very large audience of players.

Over the course of the various discussions, it is very clear that if Web3 aspires to put an end to Gafa’s dominance by sharing revenue with its audience of gamers, listeners and spectators, for now this is still happening. wait. Promises of revenue sharing, data protection, and decentralization alone are not enough to attract them.

Indeed, the immutable network is based on the abstraction of the concepts of blockchain, wallet and cryptocurrency, a paradigm shift assumed at most roundtables, such as the one titled “Valuing Popular Culture and Creating a New Economy Thanks to NFTs,” during which British journalist Conor McNolas readily admits that the term NFT was “terrible from a marketing point of view for public adoption”.

A physical NFT distributor in NFT.London. © Jeremy Le Biscont

The former NME editor insists, “People don’t want to hear about it, it’s the new HTML, it’s a term that’s going to disappear.” Like this actual NFT distributor located in front of the building, the sector therefore wants to take care of the shape to make it more accessible.

In addition to the adoption of the general public, NFT.London is an opportunity to ask other concrete questions now: the incorporation of digital assets into the inheritance, the possibility of tracing a physical good by a digital passport or various taxes according to legislation.

Due to the shortness of the discussions, however, it is difficult to extract any material from it and this is the big black point of this event, however it is a revealing mirror of the bubble ecosystem.

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