On Russian television, propaganda is less successful and less

Well, we will send troops to protect the Russian-speaking population. NATO countries will be worried! Berlin! Paris! London! Brussels! Are they ready to burn under the strikes of our missiles? “,” Vladimir Solovyev, star presenter of Russia 1 channel, rages on August 18, recalling a number of countries’ proposal to ban tourist visas for Russians in the European Union.

TV, used to this kind of provocation in “Propaganda and patriotic atmosphere”As Françoise Ducey, director of the Center for Studies of the Russian, Caucasian and Central European Worlds, reminds us, momentum is losing momentum.

Read also: This article is reserved for our subscribers “ZOV”, diary of a disappointed Russian soldier returning from Ukraine

“The conveyor belt of Russian state propaganda, which costs the budget 100 billion rubles a year [1,7 milliard d’euros] started to crash, Leather, Monday, August 22, The newspaper Moscow Times. Federal television channels, which talk about the defeat of the “Nazis” in the morning, the strength of the economy in the afternoon and suggest nuclear strikes against Europe in the evening, quickly lose their audience on the Internet and messages. [pour les Russes] Looking for alternative information. »

Since the invasion of Ukraine on February 24, audiences have decreased by 25% on the three main federal channels dependent on the Kremlin, Pervy Kanal.And the Rossiya 1 and NTV, according to a study published in Moscow on August 19 by the independent Romer Institute. These three channels fell to 25.5%, 23% and 16.6% respectively in July at 33.7%, 25.5% and 21.1% – although television remains the main means of acquiring information for the population and remains the most trusted source of inspiration, the Center analyzed Levada on August 16.

Ignore the war

To explain this decline in audience, Françoise Dussy highlighted the generational factor, with the elderly making up the majority of viewers. But it also underscores the emergence of a tiredness of official programming today devoted almost exclusively to the war in Ukraine.

While at the beginning of the conflict, the Russians were actively seeking information about the ongoing “special operation”, the researcher notes the fact that since this summer the interest in entertainment programs has increased, while the audience for current events programs is declining. “It’s as if the population is pretending to ignore this war and to distance themselves.”And the are you watching.

You have 41.71% of this article left to read. The following is for subscribers only.

Leave a Comment