Today’s Fact Is Halloween Still Popular With Florists?

Gard’s florists are coping with the crisis. (Norman Garden photos)

Halloween is a moment of reflection, as many people come to lay flowers on the graves of their deceased loved ones. But does Gardois always go to the florist on this occasion? Will this tradition continue? Especially since this decline is characterized by high inflation rates and a decrease in purchasing power. Many florists testify.

In Nîmes, Halles is well stocked with Nîmes residents who come to buy ingredients for a long gourmet weekend. In the middle, ideally located, is the florist. Or rather, the florist. Ophélie is her first name and she’s been working here for three years. With the help of her apprentice Nina, she takes care of this business covered in beautiful bouquets. ” Chrysanthemums are off to a good start this morning,” testify. Because in the heart of Neem, buyers get up early. So the crisis doesn’t really see her in her activism: ” I haven’t particularly noticed a drop in sales. It must be said that we did not raise prices despite the crisis. For chrysanthemums, our prices range from 11 euros to 26 euros. »

“Halloween is not the best time but Mother’s Day”

You should probably get away from this crowded place to find the first signs of inflation. Our steps lead us to the “Flower Garden”, La Bouquerie Square. It is he who runs the shop Alda: ” Not Halloween is the best time, but Mother’s Day.” The merchant confirms. During this period, florists have to face competition from garden centers and also from sellers on roadsides or in front of cemeteries.

Nina and Ophele work at the Halles de Nîmes (Portrait of Norman Jardin)

But regulars in this downtown business remain loyal. ” I did not change my consumption pattern because it was not the price of flowers that increased the most. I’m glad I don’t want to deprive myself of it.” Book Céline, a customer from Nîmes leaving with a plant for €7. And she adds: Flowers are important, especially for the elderly. I always buy roses for birthdays.” At “Carrément fleurs”, rue Georges Pompidou, low prices are guaranteed. Here, the smallest bouquet of chrysanthemums costs 5.90 euros.

“We order less and buy local when possible”

To keep our prices attractive, we order less and buy locally when possible. For example, chrysanthemums come from a producer in the Rhone-gard region. On the other hand, for some flowers, we save ourselves in Holland ”, Sana, store manager. The young woman realizes that ICosts increased with transportation and electricity for cold rooms. So we are reducing our margins so as not to increase prices. »

Sana is the manager of Carrément Fleurs in Nîmes (photo by Norman Jardin)

In Les Angles, at the crossroads between Avenue du Grand Montagne and Avenue de la 2e DB, the works of Sophie Donnat stand. A bed of chrysanthemums is placed outside, in the period of All Saints. However, this festival is no longer one of the flourishing periods that the self-employed artisan flower maker experienced thirty years ago. ” In the 90s and 2000s, I sold 150 chrysanthemums, and today I sell three times less“, she believes. Why such a drop? According to the English florist,” It’s a celebration a bit lost to the profession, and there is no longer any harmony within gardening. You can find chrysanthemums everywhere now: in supermarkets, DIY stores … Added to this is demographic data: the municipalities of Villeneuve-lez-Avignon and Les Angles have a certain part of their population made up of newcomers, who do not necessarily bury their relatives nearby.

Sophie Donut has been self-employed since 1992, and she currently has a shop since 2016 in Les Angles. (Marie Monnier/Objective Guard)

To stand out, Sophie prefers a quality donut. She buys tulips of local production at Vers-Pont-du-Gard: ” Flowers are twice as beautiful. If well cared for, it can last until December or January. We are already selling more robust products over time. This explains the long growth period that began in the spring. While many chrysanthemums found in non-specialized stores come from Forced production, under the greenhouse and with products, carried out in BelgiumHowever, chrysanthemums are one of the few flowers that grow naturally in the area during this period. Their price is therefore less affected by inflation because there is no need for electricity to keep the greenhouse at temperature, and there are no staggering delivery costs due to The price of fuel because the product is close …

On the contraryMost of the flowers grown abroad have seen successive increases since the end of the first confinement. ” With the power crisis, some varieties took another 20% increase. So much so that in Europe, and especially in Holland, we will stop producing some flowers, which will become very expensive. So we will move on to flowers that grow by natural heat in tropical countries.Sophie Donut continues. She intends to continue adapting to meet her customers’ expectations and budgets through dried flowers, natural decorative items, or elements derived from nature.

Florazur store, Place de l’Abbaye in Alès (Photo: François Desmeures / Objectif Gard)

This remarkable decrease in sales of chrysanthemums, Brigitte did not notice in the Florazur store on the Place de l’Abbaye, in Alès. She, who was the owner of the store, and is now an employee, has 46 years of experience in the flower market. “Frankly, we didn’t plan very much but we didn’t see a crisis, she trusts, Everything went faster than usual. » Indeed, neither chrysanthemums nor cyclamen were placed on the sidewalk in front of the window, nor inside.

If the business was doing well, it was also because the shop was able to maintain their prices. In such an inflationary period, Brigitte notes that prices remain correct for factories. ” On the other hand, for cut flowers, it is starting to increase”, notes. With the Netherlands being the first supplier of European trade in this field, the cost of transportation is beginning to appear. Less expensive than chrysanthemums, cyclamen continues to increase its sales.

Norman Jardin, François Desmaeur and Marie Monnier

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